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Growth in Morocco

Grow your business in Morocco with a partner on the ground.

UDI Africa is based in Rabat. Morocco is our main field of operations: market research, sourcing, market entry and corporate events.

Morocco, a business platform between Europe, West Africa and the Middle East.

Backed by free-trade agreements, a stable legal framework and business hubs such as Casablanca Finance City, Morocco attracts many international companies looking for a solid base to expand across the continent.

UDI Africa has been based here since its founding. It is our head office and our most documented field of operations: we have delivered a training programme for 80 trainees with JICA, produced the Greentourism event with SMIT in Ifrane, organised an international corporate convention in Casablanca and a corporate iftar for the Colas group. See the details of these projects on our case studies page.

Market research01
01 - Understand

Market research in Morocco

Before investing, a clear read of the Moroccan market: size, competition, regulatory framework and distribution channels. See the full definition in our glossary.

Sourcing02
02 - Source

Sourcing Moroccan suppliers

Identification, qualification and audit of suppliers and subcontractors in Morocco, capable of meeting your quality and lead-time requirements.

Market entry03
03 - Enter the market

Market entry & entity creation

Administrative procedures, company formation, office search and support for expatriate teams. Full details on our Consulting & Market Entry page.

Events04
04 - Get visible

Corporate events in Morocco

Launch, seminar, convention or learning expedition: discover our offer for organising corporate events in Morocco.

Learning Expeditions

Come see Morocco before you decide.

Assessing a market from a distance has its limits. We organise three-day immersive expeditions for European executives and decision-makers considering a presence in Morocco: visits to industrial sites and infrastructure, meetings with Moroccan executives in your sector, workshops on the investment framework with a lawyer and an accountant, and qualified B2B appointments prepared around your project.

Two formats: an expedition dedicated to your company or delegation, or a fixed-date inter-company edition gathering a small group of executives. The next inter-company edition covers Morocco and water resilience, 23-25 March 2027.

Discover our Learning Expeditions →
Our method

From idea to presence on the Moroccan market.

01

Diagnostic

We frame your objective, your target market and your constraints.

02

On the ground

We explore, meet and qualify stakeholders locally, in Rabat, Casablanca or elsewhere in Morocco.

03

Recommendation

We deliver concrete, costed and prioritised options.

04

Deployment

We support execution through to your effective market entry. Details on our methodology page.

FAQ

Frequently asked questions about Morocco

Morocco has established itself as a business platform between Europe, West Africa and the Middle East, backed by free-trade agreements, a stable legal framework and business hubs such as Casablanca Finance City. It is also where UDI Africa is based.

Yes, our head office is in Rabat. It has been our main field of operations for five years, with several projects delivered on the ground: a JICA training programme for 80 trainees, the Greentourism event with SMIT in Ifrane, an international corporate convention in Casablanca, and a corporate iftar for the Colas group.

It depends on the sector and the structure chosen. We set a precise timeline from the initial diagnostic onward, after market research typically delivered in three to eight weeks.

Yes. Beyond market entry, we organise and produce corporate events in Morocco: launches, seminars, conventions and learning expeditions.

Yes, that's precisely the point of our Learning Expeditions: three days of immersion in Morocco to meet field actors, visit sites, understand the investment framework and leave with qualified contacts. In a format dedicated to your company, or as a fixed-date inter-company edition.

Ready to grow your business in Morocco?

Let's talk about your project with a team on the ground. Free, no-commitment consultation.

Assess my project in Morocco →