Assessing your project in West and Central Africa.

Ivory Coast, Cameroon, Nigeria: three markets we follow from Morocco, with no completed project there yet, and a method proven elsewhere on the continent. We say so before any commitment.

Three markets, one method.

Ivory Coast

Ivory Coast, a member of UEMOA and ECOWAS, is today one of the most dynamic Francophone economies in West Africa, driven by Abidjan as a regional hub. It is a market we follow closely.

Cameroon

Cameroon, bilingual French-English and a member of the CEMAC zone, leans notably on the port of Douala to reach Central Africa. It is a market we follow closely.

Nigeria

With Lagos as its economic and technology hub, Nigeria is today Africa's largest economy by GDP and the continent's most populous country. It is an English-speaking market we follow closely.

How we work on a market with no prior track record.

Framing

Your precise question, your decision horizon, your constraints. Without framing, an exploratory mission produces impressions, not a decision.

Network and local partners

We mobilise our contacts in Morocco who operate in the region (banks, groups, institutions) and a local partner when the project requires it.

Exploratory mission

One week of qualified meetings on site: value-chain players, institutions, potential partners and suppliers.

Debrief

A written document with a clear recommendation: proceed, adjust or stop, and the next steps with costs.

FAQ

Frequently asked questions about West and Central Africa

Not yet. Our documented work is in Morocco and Senegal. In these three markets we work at the study stage: framing, feasibility study, partner identification, exploratory mission.

Framing of your question, one week of qualified meetings on site with value-chain players, institutions and potential partners, then a written debrief with a recommendation: proceed, adjust or stop.

Because Morocco has become a launch base towards West Africa for many groups and institutions: air links, Moroccan banks present in the region, trade agreements. We use this network to open doors and team up with local partners when the project requires it.

A project in West or Central Africa to assess?

Let's talk frankly. Free initial conversation to frame the feasibility of your project.

Assess my project →